MILLE MIGLIA

The almost 100-year-old symbol of the Freccia Rossa, which over time has become a universally recognised brand, today represents a symbol of Made in Italy in the world. Since its origins in 1927, the vintage car race par excellence has represented the expression of the daring, innovative and pioneering spirit that has made the competition unique and its brand unmistakable, and it is in this vein that the brand continues to renew itself, driven by two important objectives: to protect its heritage and extend its fame. Today, the 1000 Miglia brand is able to feed the passions of an increasingly vast public, to enhance territories and arouse emotions: the attitude to travel, elegance, an attitude that goes beyond the ordinary, a brand experience to be lived all year round.

This year, Livigno has chosen to join forces with the Coppa delle Alpi through a solid partnership that is destined to last. This collaboration not only symbolises a shared commitment, but also recognises values that go beyond sport itself, considering it an instrument of social cohesion and well-being. Livigno, with its poetic Alpine geography, which immediately transforms into an embrace of extraordinary scenic beauty once reached, is the ideal setting to contain all the epicness of the Coppa delle Alpi.