Drawn by the British designers Edward Barber and Jay Osgerby, the Olympic torch of London 2012 has a triangular shape and consists of an aluminum tube with a triangular section, tapered, fueled by LPG, with its characteristic golden color, whose peculiarity is undoubtedly the lightness conferred by the eight thousand holes - one for each torchbearer - that allow to see the heart of the flame. It is an object of design that combines technology and age-old tradition, capturing the spirit of the host city and proving once again how the design objects are able to celebrate the history in a modern way. The London 2012 Games were centered around the Olympic Park in east London, which is the site of a number of new sports venues.

Up to 180,000 spectators a day entered the Park to enjoy the Games. Many prestigious venues were used – such as Wembley Stadium for football, the All-England Club in Wimbledon for tennis, Lord’s Cricket Ground for archery and Horse Guards Parade for beach volleyball.