(String: <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p style="text-align: left;"><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">In the final week of the Milan Cortina 2026 Games, institutional discussions with FISI, CONI, and the Fondazione Bormio reaffirm the resort’s strategic role at the crossroads of elite performance, international reputation, and a forward-looking vision. </span><br><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;"></span></p>
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<p><span style="font-family: Livigno, Arial, sans-serif; font-weight: 300;">Livigno, 17 febbraio 2026 - </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: 300;">In the final week of the Milan Cortina 2026 Olympic Games, the Media Hub at the Fan Village hosted </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">“A Chat with Livigno” </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: 300;">an institutional discussion that served not only as a review of the Olympic experience, but above all as an opportunity to clearly outline the resort’s future direction within the international winter sports landscape. </span><span style="font-family: Livigno, Arial, sans-serif;">In a context of extraordinary global visibility, the destination chose to share a broad reflection on the relationship between elite sport, reputation, and tourism development.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif;">The meeting brought together </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Flavio Roda, President of the Italian Winter Sports Federation (FISI); Luca Moretti, President of Livigno Next; Carlo Mornati, Secretary General of CONI; and Dario Da Zanche, President of the Fondazione Bormio. </span><span style="font-family: Livigno, Arial, sans-serif;">Their presence underscored the strength of both the sporting and territorial system, as well as Livigno’s growing centrality within the Alpine landscape.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Flavio Roda </span><span style="font-family: Livigno, Arial, sans-serif;">framed the moment from a federal perspective, highlighting the strength and overall competitiveness of the Italian winter sports movement and emphasizing the importance of the path built in recent months—also through the Alpine Ski World Cup event held in Livigno.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif;">“The Italian Winter Sports Federation represents eleven disciplines, and today we can say we are competitive in almost all of them. Ultimately, it is always the athlete who makes the difference at the decisive moment, but what truly matters is arriving prepared, motivated, and fully aware that you can compete at the highest level. </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">The Alpine Ski World Cup </span><span style="font-family: Livigno, Arial, sans-serif;">organized in Livigno was a significant milestone: the resort demonstrated its ability to manage </span><span style="font-family: Livigno, Arial, sans-serif;">a major international event, not only from a technical standpoint, but also in terms of organization and logistics. All the athletes arrived with this sense of responsibility, and Livigno confirmed it can deliver not just a top-level race, but </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">a comprehensive international event</span><span style="font-family: Livigno, Arial, sans-serif;">—one with a vision that also looks to the future of the calendar.” </span><span style="font-family: Livigno, Arial, sans-serif;">This acknowledgment further strengthens the resort’s credibility as a stable host for leading international competitions.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif;">An ideal conclusion to an intense day that brought together competition, participation, and genuine closeness between champions and fans. In Livigno, once again, the Olympics found one of their most vibrant expressions. </span><span style="font-family: Livigno, Arial, sans-serif;">In his remarks, </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Luca Moretti </span><span style="font-family: Livigno, Arial, sans-serif;">shifted the focus to Olympic legacy from an identity-driven and long-term perspective. The international exposure generated by the Games represents an extraordinary opportunity, but also a responsibility toward the local community and the destination’s development model. </span><span style="font-family: Livigno, Arial, sans-serif;">“We are experiencing an unprecedented moment of global visibility. This resonance calls for a clear choice: we must not lose our identity in pursuit of numbers. The Olympic legacy cannot become a race for indiscriminate growth in visitor flows; it must instead strengthen our positioning. The direction is quality. We want to continue offering our authentic soul: true high-altitude mountains, guaranteed snow, high-level gastronomy, and carefully curated experiences consistent with our identity. We are not seeking generic tourism, but guests who choose Livigno for what it truly is and who understand its value.” </span><span style="font-family: Livigno, Arial, sans-serif;">An approach that places the sustainability of the tourism model at its core, aiming to avoid overcrowding dynamics and instead promote conscious tourism aligned with the resort’s Alpine identity.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Carlo Mornati </span><span style="font-family: Livigno, Arial, sans-serif;">then highlighted the systemic value of the </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Olympic Preparation Center </span><span style="font-family: Livigno, Arial, sans-serif;">and the impact of medals not only in sporting terms, but also from cultural and reputational perspectives. </span><span style="font-family: Livigno, Arial, sans-serif;">“For the vast majority of Italians, an Olympic result carries a profound meaning: it represents national pride and international reputation. Medals are also an extraordinary tool to inspire young people to take up sport. Here in Livigno, it can happen that a young athlete trains alongside an Olympic champion like Gregorio Paltrinieri. This proximity between elite sport and everyday practice is a unique asset. The strength of the movement stems from careful planning and adequate infrastructure, and Livigno stands out as a key reality in terms of efficiency, quality, and organizational capacity.” </span><span style="font-family: Livigno, Arial, sans-serif;">A model in which elite preparation, grassroots sport, and territorial attractiveness integrate in a virtuous and mutually reinforcing way.</span></p>
<p><span style="font-family: Livigno, Arial, sans-serif;">Bringing the discussion to a close, </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Dario Da Zanche </span><span style="font-family: Livigno, Arial, sans-serif;">emphasized the importance of the territorial dimension, highlighting how the collaboration between Livigno and Bormio represents a distinctive strength within the Alpine landscape. </span><span style="font-family: Livigno, Arial, sans-serif;">“The key word is sharing. Few territories can boast, within just a few kilometers, excellence such as Livigno and Bormio. The challenge is to work together without compromising our respective identities: Livigno with its own vocation, and Bormio with its own history. It is through complementarity that a strong and competitive Alpine system is built.” </span><span style="font-family: Livigno, Arial, sans-serif;">The conference outlined a clear and shared vision: the Olympic experience acts as both a positioning accelerator and an opportunity for structural consolidation. Elite sporting performance, international reputation, quality of offering, and coherence of identity now form a single ecosystem. </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Livigno thus confirms itself as a destination capable of combining sport, authenticity, and strategic vision—strengthening its role among the leading winter tourism destinations.</span></p>
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In the final week of the Milan Cortina 2026 Games, institutional discussions with FISI, CONI, and the Fondazione Bormio reaffirm the resort’s strategic role at the crossroads of elite performance, international reputation, and a forward-looking vision.
Livigno, 17 febbraio 2026 - In the final week of the Milan Cortina 2026 Olympic Games, the Media Hub at the Fan Village hosted “A Chat with Livigno” an institutional discussion that served not only as a review of the Olympic experience, but above all as an opportunity to clearly outline the resort’s future direction within the international winter sports landscape. In a context of extraordinary global visibility, the destination chose to share a broad reflection on the relationship between elite sport, reputation, and tourism development.
The meeting brought together Flavio Roda, President of the Italian Winter Sports Federation (FISI); Luca Moretti, President of Livigno Next; Carlo Mornati, Secretary General of CONI; and Dario Da Zanche, President of the Fondazione Bormio. Their presence underscored the strength of both the sporting and territorial system, as well as Livigno’s growing centrality within the Alpine landscape.
Flavio Roda framed the moment from a federal perspective, highlighting the strength and overall competitiveness of the Italian winter sports movement and emphasizing the importance of the path built in recent months—also through the Alpine Ski World Cup event held in Livigno.
“The Italian Winter Sports Federation represents eleven disciplines, and today we can say we are competitive in almost all of them. Ultimately, it is always the athlete who makes the difference at the decisive moment, but what truly matters is arriving prepared, motivated, and fully aware that you can compete at the highest level. The Alpine Ski World Cup organized in Livigno was a significant milestone: the resort demonstrated its ability to manage a major international event, not only from a technical standpoint, but also in terms of organization and logistics. All the athletes arrived with this sense of responsibility, and Livigno confirmed it can deliver not just a top-level race, but a comprehensive international event—one with a vision that also looks to the future of the calendar.” This acknowledgment further strengthens the resort’s credibility as a stable host for leading international competitions.
An ideal conclusion to an intense day that brought together competition, participation, and genuine closeness between champions and fans. In Livigno, once again, the Olympics found one of their most vibrant expressions. In his remarks, Luca Moretti shifted the focus to Olympic legacy from an identity-driven and long-term perspective. The international exposure generated by the Games represents an extraordinary opportunity, but also a responsibility toward the local community and the destination’s development model. “We are experiencing an unprecedented moment of global visibility. This resonance calls for a clear choice: we must not lose our identity in pursuit of numbers. The Olympic legacy cannot become a race for indiscriminate growth in visitor flows; it must instead strengthen our positioning. The direction is quality. We want to continue offering our authentic soul: true high-altitude mountains, guaranteed snow, high-level gastronomy, and carefully curated experiences consistent with our identity. We are not seeking generic tourism, but guests who choose Livigno for what it truly is and who understand its value.” An approach that places the sustainability of the tourism model at its core, aiming to avoid overcrowding dynamics and instead promote conscious tourism aligned with the resort’s Alpine identity.
Carlo Mornati then highlighted the systemic value of the Olympic Preparation Center and the impact of medals not only in sporting terms, but also from cultural and reputational perspectives. “For the vast majority of Italians, an Olympic result carries a profound meaning: it represents national pride and international reputation. Medals are also an extraordinary tool to inspire young people to take up sport. Here in Livigno, it can happen that a young athlete trains alongside an Olympic champion like Gregorio Paltrinieri. This proximity between elite sport and everyday practice is a unique asset. The strength of the movement stems from careful planning and adequate infrastructure, and Livigno stands out as a key reality in terms of efficiency, quality, and organizational capacity.” A model in which elite preparation, grassroots sport, and territorial attractiveness integrate in a virtuous and mutually reinforcing way.
Bringing the discussion to a close, Dario Da Zanche emphasized the importance of the territorial dimension, highlighting how the collaboration between Livigno and Bormio represents a distinctive strength within the Alpine landscape. “The key word is sharing. Few territories can boast, within just a few kilometers, excellence such as Livigno and Bormio. The challenge is to work together without compromising our respective identities: Livigno with its own vocation, and Bormio with its own history. It is through complementarity that a strong and competitive Alpine system is built.” The conference outlined a clear and shared vision: the Olympic experience acts as both a positioning accelerator and an opportunity for structural consolidation. Elite sporting performance, international reputation, quality of offering, and coherence of identity now form a single ecosystem. Livigno thus confirms itself as a destination capable of combining sport, authenticity, and strategic vision—strengthening its role among the leading winter tourism destinations.
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