LIVIGNO ENCHANTS AT ITS WORLD CUP DEBUT: BEYOND THE RACE, AN EMOTIONAL JOURNEY THAT ENGAGED BOTH THE AUDIENCE AND THE REGION

29/12/2025

(String: <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p style="text-align: left;"><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">The weekend turned an international debut into an immersive experience, seamlessly blending top-level sport, entertainment, hospitality, and storytelling of the territory. An experience that opens up new perspectives for major mountain events.</span><br><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;"></span></p> <!--more--> <div data-id="1fe6178" data-element_type="container"> <div data-id="c86d8ce" data-element_type="container"> <div data-id="87d3773" data-element_type="widget" data-widget_type="text-editor.default"> <p><span style="font-family: Livigno, Arial, sans-serif; font-weight: 300;">Livigno, 27 dicembre 2025 -</span><span>&nbsp;</span><span style="font-family: Livigno, Arial, sans-serif; font-weight: 300;">Over the weekend just concluded, the success was not only Marco Schwarz’s victory on the Li Zeta course, but that of the entire alpine destination, which proved capable of interpreting its first World Cup as far </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">more than a sporting competition.</span></p> <p data-start="247" data-end="716" data-is-last-node="" data-is-only-node=""><span style="font-family: Livigno, Arial, sans-serif;">Livigno was fully prepared, with a demanding course that delivered a race of high technical level, but above all it chose to build a broader vision: an </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">immersive event </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;">designed to go beyond the racecourse and turn the World Cup into a true </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent; font-weight: bold;">experience </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;">—one that brought together athletic performance, spectacle, and alpine lifestyle. An approach that has left a lasting mark on the destination’s history and in the memories of the thousands of fans who filled the valley.</span></p> <p data-start="0" data-end="427"><span style="font-family: Livigno, Arial, sans-serif;">As the sun began to set on Friday afternoon, Livigno shaped its Olympic winter with a show that marked the opening of the weekend. The bib draw—the </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Bib Draw Show </span><span style="font-family: Livigno, Arial, sans-serif;">held in Plaza dal Comun—brought the village center to life for more than two hours, engaging spectators, athletes, and industry professionals in </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">a narrative of lights, music, the art of Simone Barlaam, and the emotions drawn from Kristian Ghedina’s autobiography. </span><span style="font-family: Livigno, Arial, sans-serif;">This was followed by a </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">gala dinner </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;">that took the World Cup beyond the racecourse, while a </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent; font-weight: bold;">fireworks display </span><span style="font-family: Livigno, Arial, sans-serif; font-size: 1.7rem; letter-spacing: 0.015rem; background-color: transparent;">lit up the sky above the Li Zeta slope, sealing an evening that perfectly expressed the destination’s style and identity.</span></p> <p data-start="0" data-end="465"><span style="font-family: Livigno, Arial, sans-serif;">The dawn of race day delivered one of the most authentic and memorable moments of the entire weekend, confirming Livigno’s commitment to creating experiences that go beyond the sporting event itself. Before the valley awakened and the course settled into its competitive rhythm, twenty-four guests enjoyed an </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">exclusive experience: skiing the Li Zeta slope </span><span style="font-family: Livigno, Arial, sans-serif;">wrapped in the soft light of early morning, experiencing the mountains in an intimate and privileged setting.</span></p> <p data-start="467" data-end="890" data-is-last-node="" data-is-only-node=""><span style="font-family: Livigno, Arial, sans-serif;">Accompanying them were two icons of alpine skiing, </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">Giorgio Rocca and Kristian Ghedina</span><span style="font-family: Livigno, Arial, sans-serif;">, who shared both the descent and the story of a course prepared to host the world’s best athletes. The experience lasted throughout the day and continued with </span><span style="font-family: Livigno, Arial, sans-serif; font-weight: bold;">breakfast at Rifugio Costaccia</span><span style="font-family: Livigno, Arial, sans-serif;">, overlooking the Super-G starting area—a moment of genuine conviviality where time seemed to slow down and the Olympic atmosphere began to take shape.</span></p> <p data-start="0" data-end="221"><span style="font-family: Livigno, Arial, sans-serif;">To complete the narrative, access to the athletes’ area allowed guests to closely observe the focus and precision that precede the race, offering a rare perspective on the complexity and allure of elite-level performance.</span></p> <p data-start="223" data-end="714" data-is-last-node="" data-is-only-node=""><span style="font-family: Livigno, Arial, sans-serif;">Together, these moments and experiences clearly express Livigno’s identity: a destination capable of combining sporting excellence, Italian style, and alpine beauty, transforming a major international event into a shared story that goes beyond competition. Livigno’s first World Cup thus comes to a close, leaving behind not only a high-level race, but also the awareness of having inaugurated a new way of experiencing and telling sporting events—with eyes already set on future challenges.</span></p> </div> </div> </div> <p><span style="font-family: Livigno, Arial, sans-serif;">&nbsp;</span></p> <p>&nbsp;</p>{{ include_custom_fonts({"Livigno":["Regular","Medium","Light","Bold Italic","Bold","Black","Thin","Medium Italic"]}) }}</span>)

The weekend turned an international debut into an immersive experience, seamlessly blending top-level sport, entertainment, hospitality, and storytelling of the territory. An experience that opens up new perspectives for major mountain events.

Livigno, 27 dicembre 2025 - Over the weekend just concluded, the success was not only Marco Schwarz’s victory on the Li Zeta course, but that of the entire alpine destination, which proved capable of interpreting its first World Cup as far more than a sporting competition.

Livigno was fully prepared, with a demanding course that delivered a race of high technical level, but above all it chose to build a broader vision: an immersive event designed to go beyond the racecourse and turn the World Cup into a true experience —one that brought together athletic performance, spectacle, and alpine lifestyle. An approach that has left a lasting mark on the destination’s history and in the memories of the thousands of fans who filled the valley.

As the sun began to set on Friday afternoon, Livigno shaped its Olympic winter with a show that marked the opening of the weekend. The bib draw—the Bib Draw Show held in Plaza dal Comun—brought the village center to life for more than two hours, engaging spectators, athletes, and industry professionals in a narrative of lights, music, the art of Simone Barlaam, and the emotions drawn from Kristian Ghedina’s autobiography. This was followed by a gala dinner that took the World Cup beyond the racecourse, while a fireworks display lit up the sky above the Li Zeta slope, sealing an evening that perfectly expressed the destination’s style and identity.

The dawn of race day delivered one of the most authentic and memorable moments of the entire weekend, confirming Livigno’s commitment to creating experiences that go beyond the sporting event itself. Before the valley awakened and the course settled into its competitive rhythm, twenty-four guests enjoyed an exclusive experience: skiing the Li Zeta slope wrapped in the soft light of early morning, experiencing the mountains in an intimate and privileged setting.

Accompanying them were two icons of alpine skiing, Giorgio Rocca and Kristian Ghedina, who shared both the descent and the story of a course prepared to host the world’s best athletes. The experience lasted throughout the day and continued with breakfast at Rifugio Costaccia, overlooking the Super-G starting area—a moment of genuine conviviality where time seemed to slow down and the Olympic atmosphere began to take shape.

To complete the narrative, access to the athletes’ area allowed guests to closely observe the focus and precision that precede the race, offering a rare perspective on the complexity and allure of elite-level performance.

Together, these moments and experiences clearly express Livigno’s identity: a destination capable of combining sporting excellence, Italian style, and alpine beauty, transforming a major international event into a shared story that goes beyond competition. Livigno’s first World Cup thus comes to a close, leaving behind not only a high-level race, but also the awareness of having inaugurated a new way of experiencing and telling sporting events—with eyes already set on future challenges.

 

 

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