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News / 18.11.2021

Livigno presents in Milan the new collection signed by the designer Yuri Scarpellini

A new lifestyle line and a technical line to celebrate the link with the territory and with the tradition: garments that, without sacrificing comfort, quality and style, explore dark shades and a rock mood to return to live the evening.

Known for its wide selection of exclusive boutiques, flagship stores, and stores of local artisans, there's one more reason to visit Little Tibet this winter. Here last summer, a new project kicked off, aimed at promoting handmade-in-Italy garments, made mainly by hand, from the prints to the stitching details.

As part of this initiative, in the evening of yesterday, November 10, Livigno presented to the to the Milanese press the new lifestyle line born from the collaboration with the visionary designer and sportsman Yuri Scarpellini, founder of renowned streetwear brands and creator of the sports style collection DAI DAI DAI.
Direct expression of Italian spirit and creativity, the concept of the new collection of the new collection explores the relationship between tradition and innovation through a selection of garments, including jackets, sweatshirts, pants and t-shirts, which do not give up comfort.

 

According to Yuri it is possible, through fashion, to recover the relationship with the past reinterpreting it with shades, fabrics and moods that embrace the needs of the present. The new collection wants to be: "a conjunction between who we were and who we will be, between tradition innovation, showing the humanity of Italy with the faces of those who have made our beautiful country" - says the designer.

A collection, therefore, that emphasizes the closeness to the territory and that goes beyond the needs of sportsmen and active travellers, and that launches an inclusive message by speaking to an ageless public,  united by the common desire to return to socialize and live exciting outdoor experiences.
The exceptional set for the shooting of the new line is the Mus! the famous ethnographic museum of Livigno and Trepalle, located in an old house, which preserves the history and and traditions of this territory and its inhabitants.

Product refinement, authenticity and originality are the ingredients at the base of the lines launched by Livigno in collaboration with Yuri, together with the quality of Made-in-Italy and products made almost entirely by hand.
Also part of the new collection is a technical line that retains heat and ensures freedom of movement, designed for those who want to go to the discovering the Little Tibet among paths, high altitude shelters and outdoor activities. All seasoned with a new language that knows how to dare, thanks to a game of dark colors, tartan and patches that that give a rock tone to garments designed to go out, live the evening and find themselves with a line sparkling feminine decorated with points of light and glitters.

Garments that are added to the technical, casual and streetwear line, launched by Livigno in summer 2021, and that you can find at the following shops at a price excluding VAT excluded: Punto Sport Ski Trab located in via Ostaria 399; Lapponia Sport located in via located in via Prestefan; Silene Sport located in via Isola 53, Zinermann Sporting located in via Plan 21, The Bike Store in via Domenion 101; The Gallery, via Plan 99.

"We are very proud to continue our adventure with Yuri, and to continue to excellence and Made in Italy" - says Luca Moretti President and CEO of APT Livigno. "A project that sees us at work with talent, passion and creativity, and that allows us to express our identity through lines that create the right outfit for every occasion".

The collection is on display at the Aquagranda center and viewable on the website of Livigno.


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News / 12.11.2021
"Me like Livigno": this was the funny copy of Jo-hannes Hosflot Klaebo's post that recently went viral online, in which the Norwegian cross-country champion celebrated his love for the Little Tibet. Arrived in Livigno for an important pre-season stage, the Viking's national cross-country team joined the large group of high-level athletes and national teams that could take advantage of the traditional early kick-off offered by the Valtellina resort.
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